A TOP-RATED
BRANDING DESIGN AGENCY

Fine Humans is a top branding design agency located in Pittsburgh, Pennsylvania.

Illustration - a bridge representing Pittsburgh and the connection of branding

From brand new to brand redo, and everything in between

We understand that every business journey is different, whether you're launching a new venture or revitalizing an established one. From start-ups eager to make their mark to seasoned businesses seeking a fresh identity, we specialize in crafting compelling brand identities that resonate with the hearts and minds of humans.

For new businesses, we lay the foundation with strategic brand development, ensuring you start strong and stand out in the market from the beginning. For those looking to rebrand, we breathe new life into your existing presence, creating cohesive and impactful identities that capture your evolved vision.

Our expertise bridges the gap between initial dreams and renewed aspirations, supporting you through every step of your branding journey.

Make a lasting first impression

Launching your start-up and not sure if branding should be a priority?

Investing in a solid brand from the start is crucial for laying the groundwork for future growth by establishing trust and credibility with your customers early on. Telling your brand's unique story helps cultivate strong connections, driving loyalty and advocacy, while consistent messaging ensures your customers properly understand the benefits of your brand, forging emotional bonds and setting your business apart from competitors.

“Investing in a strong brand early on has been invaluable, providing a solid foundation that continues to drive our growth, resonate with our audience, and keep us aligned with our vision. This early investment has paid off, giving us a lasting identity that has supported our success for nearly a decade.”

— Mark Visco Jr. from Suitable

Ready to take that first step? We’re here to help.

To chat about how we can create a positive change for your brand, directly book a FREE 30-minute discovery call below.

Give your brand a fresh start

Is your current brand not well perceived by customers, and are you experiencing a decline in sales or customer engagement?

For those looking to rebrand, we breathe new life into your existing presence, creating cohesive and impactful identities that capture your evolved vision. Rebranding offers a unique opportunity to refresh your image, aligning it with your current goals and market trends. It helps to eliminate outdated perceptions and positions your business as forward-thinking and relevant.

A well-executed rebrand can rejuvenate customer interest, attract new audiences, and strengthen loyalty among existing customers. By crafting a unified and compelling brand identity, we ensure that your business not only stands out but also resonates deeply with your audience, driving engagement and growth.

“Fine Humans were great to work with. From our first meeting when we all looked at our old logo and said "What do you think about the logo?" I knew at that moment we were on the same page in creating a clean, sophisticated, but fun looking brand. I would highly recommend sitting down with Fine Humans to see how they can help you as they helped Wagsburgh.”

— Joe Thornton from Wagsburgh

We’re here for you

From strategy to messaging and logos to identity systems, we'll help you build a brand from the ground up or reposition an existing one.

Brand Architecture

Your brand is the sum total of all the visual, verbal, and interactive experiences your company provides for the humans they seek action from. Your brand is how others perceive you, it’s the judgment they make that informs their decision making. Our brand identity work helps build trust and inspire desired engagement.

Brand Voice and Tone

Let’s define who your business is in human terms. How does it act, sound and present itself to others? Let’s dig deep into the center to uncover, understand so to inform future designs in a cohesive and holistic way.

Visual Alignment

When you aren't dressed for the part, you won’t get the result you are looking for. We take what is on your inside, and express it with confidence across your brand channels in order to build trust with your audience. We help tell your story visually and make your truths undeniable.

Logo Design and Identity Systems

Your brand’s logo and identity system are the visual calling cards of your business. Our expertise crafts timeless, protectable, and distinctive logos that encapsulate your brand's essence, ensuring immediate recognition and lasting impact. We develop comprehensive identity systems that maintain brand consistency across all touchpoints, from business cards and websites, to packaging and marketing materials.

Brand Messaging

Communicating your brand's unique value and connecting with your audience on a deeper level is essential for long-term growth. Our brand messaging service is designed to clearly tell your brand’s story, mission, and values with clarity and impact. We work closely with you to develop a consistent and compelling voice that resonates across all channels. By crafting messages that reflect your brand’s personality and vision, we help you build stronger relationships with your customers and stand out in a competitive market.

Guidelines and Stewardship

Consistency is key to a strong brand. Our brand guidelines ensure uniformity in voice, message, and visuals across all platforms. We provide a comprehensive roadmap for logo usage, color palettes, typography, and more, helping your team maintain brand integrity. Additionally, we offer ongoing support to ensure these standards are consistently upheld, while allowing flexibility for your brand to adapt and grow.

A few branding FAQs

Why choose Fine Humans as my branding design agency?

We immediately become your creative partners, invested in helping you reach your goals. As soon as we join forces, we become more than collaborators; we are your creative allies, deeply committed to bringing your ideas to life in a way that is both impactful and meaningful. We establish timelines and meticulously manage our partnership in order to create and keep momentum for your project. When you work with us, expect comprehensive support at every stage from the initial concept all the way through to the final execution.

How much do your branding services cost?

Our branding service fees vary based on your company’s life stage and the services needed. We do offer specialized packages for startups and early-stage companies. Schedule a FREE 30-minute discovery call below to explore how we can help build a brand that will create a positive change for your business.

Why can't I just use an AI generated logo or get it off of Fiverr to start?

Using an AI-generated logo or a budget option from Fiverr might save money upfront, but it often lacks the strategic depth needed for long-term brand success. A well-crafted brand identity goes beyond just a logo; it involves understanding your audience, differentiating from competitors, and creating an emotional connection with customers. Investing in branding ensures that your visual identity is not only unique but also aligned with your business goals, leading to a stronger market presence and higher ROI over time. A quick, inexpensive logo might work for the short term, but it often falls short in delivering the lasting impact needed to build a valuable and recognizable brand.

Do I really need a rebrand?

A rebrand may be necessary if your business has evolved, your brand feels outdated, employee engagement with the brand is low, or your current identity no longer aligns with your mission and values. Internally, a rebrand can address inconsistencies in your messaging, unify your team under a refreshed vision, and better reflect your company culture. Externally, consider rebranding if you're struggling to differentiate from competitors, if customer perception has shifted, or if industry trends are changing. A rebrand can realign your identity with your current direction, boost market positioning, and ensure your brand remains relevant and competitive.

Wherever you are in your journey, we’re here to help.

To chat about how we can create a positive change for your brand, directly book a FREE 30-minute discovery call below.